Revolutionising Digital Media: An Interview with Mr Jamal Hassim

Q: Could you tell us more about yourself and your family?

I have one younger brother who works with the Singapore government. My father served with the army beforeworking with non-profit organisation Lembaga Biasiswa Kenangan Maulud (LBKM). My mother is a homemaker. I am married and have two sons (24 and 21 years old). I studied at Raffles Institution and Raffles Junior College. I did my Bachelor’s Degree at the University of Wales and read for my Bar in London.

Q: Could you tell us more about BOLT.Global? How unique are the challenges in this area compared to the traditional entertainment industry?

BOLT.Global is a transaction-based mobile video content service that addresses consumers in the emerging markets who are underserved with content choices. More recently, we have been developing the next phase of BOLT.Global’s growth on the blockchain.

Our content offering comprises short 5 to 7 minutes trending content and “live” channels that our viewers can “snack on”. We intend for our viewers to use our very affordable, micro transaction-priced service daily as opposed to movie-like content that they watch occasionally on other platforms, given their limited data, disposable income and time.

Our premium content is multifarious: they include news, entertainment, information, sports, education, healthcare, games and more. We have also begun a community based trending content section where our community contributes content that they develop. The added value that BOLT.Global brings – beyond the aggregation and curation of content – is getting the community to validate whatever piece of published content – to ascertain its trustworthiness. The intention is to reduce the effect of “fake news”.

The Token Ecosystem is the economic model around the BOLT.Global business. It provides a framework to reward content creators and community members for content contributions and community activity. It also facilitates with the acquisition of tokens for our institutional partners, as part of their rewards programme.

Q: Why did you join the digital industry and why start BOLT.Global? Is this the first company you’ve set up?

I ventured into the digital/mobile content space to address the underserved communities in the emerging markets with content of quality and variety. In addition, the intent was to disrupt the existing commercial model of the content industry. This is my fourth venture. For my first venture, I restructured a financially distressed television network in Malaysia which, with its shareholders, I jointly sold. For my second, I launched a new Kuala Lumpur- and Penang-based FM Urban Radio Station, which was jointly sold to a major print publication group. For my third, I started and operated my own national free-to-air television network in Malaysia, which I sold to a large television and radio network group.

Q: What are some of the initial and current challenges you face(d) with BOLT.Global? What are some of the challenges you envision moving forward? Does working, in large part, in emerging markets present a unique type of challenge?

The initial challenge, as with all projects, is proving that a theoretical model is commercially viable, and then to ensure that the project can be verbalised to users and investors.

The challenge moving forward will be to scale the model at speed, and then solidify market leadership via increasing user adoption. The unique challenge is reaching and communicating our messages to consumers who don’t use the same communication channels as consumers in the mature markets. So we have to adapt accordingly and use channels that our consumers in the emerging markets are comfortable with.

Q: Do you do any social outreach programmes through BOLT.Global?

Our entire BOLT.Global Project is a social outreach programme: we intend to provide content creators in emerging markets with a way to monetise and grow their content. We also want to give our community members in emerging markets a means of learning BOLT.Global Tokens by performing tasks on the BOLT.Global platform. The tokens can then be sold on Crypto Exchanges, where they will be listed. In addition, BOLT.Global performs token buy backs from community members at various points of time during the year.

We also run apprenticeship and internship programmes in our Singapore, Kuala Lumpur and London offices for undergraduates and new graduates.

Q: What’s your biggest achievement with BOLT.Global? Any other memorable moments?

It’s not for me but rather for our BOLT.Global Community to decide if we have been successful in making a difference to their lives. A recent memorable event would be the BOLT.Global service going “live” in Kenya.

Q: What are some of the challenges you face as a Malay Singaporean venturing and living overseas?

A simple answer: there are none. Have an open mind; everybody has a rightful place and role on this Earth. Learn from everything that you see and experience and live a fulfilling and meaningful life.

Q: How do you maintain your roots in Singapore? How does living in the UK differ from in Singapore? What are the different challenges? Would you recommend it to others?

Part of my family are in Singapore. Not just in the UK but everywhere I have been, I have had to learn, adapt and be independent. To truly discover yourself and what you are capable of, go out into the world and have an adventure. Needing to be independent and adaptive isn’t a challenge, rather, it’s reality. It makes me more appreciative of the conveniences that are available in Singapore, which many Singaporeans take for granted.

Q: What is your advice for Malay/Muslim youth wanting to try out entrepreneurship or pursue a career in this industry?

I worked for large organisations for half my career and as an entrepreneur for the other half. An entrepreneur has to be on his toes all the time; to truly excel in your chosen path, you have to let go of your safety net.

My advice would be the same for an entrepreneur in our field or any other: to remain committed, retain focus and maintain an open and flexible mind to quickly fine-tune your strategy, even when nobody else believes that you can make it. Also, have a good, proven mentor beside you to consult at all times.