Normalisation of Ujub in the Contemporary World: A Personal Reflection

Ujub, an Arabic term that can be translated to vanity, self-admiration or self-conceit, denoting a spiritual ailment when a person becomes excessively impressed with their own abilities, accomplishments or status. A sickness pertinent to someone like me, who works in the entertainment industry. As I navigate life in the entertainment business, one that is performative on television and on the silver screens, I can’t help but to notice the changes in my behaviour throughout my 18 years of career. One that I wish to share, in hopes that I can […]

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