In the ever-changing landscape of media, technology and communication, few academics and artists embody the synergy between tradition and innovation as seamlessly as Dr Noor Hasbi Yusoff. Currently an Assistant Professor at the University of Wollongong in Dubai (UOWD), Dr Hasbi’s academic journey spans continents – from Singapore and Australia to the United Arab Emirates (UAE). Nevertheless, much of his work is rooted in his Malay-Muslim heritage and upbringing in Singapore, which profoundly ​shape​ his perspective on education, identity and the arts. Dr Hasbi bridges the worlds of visual communication design and user experience with deep cultural and artistic roots through his work, which include calligraphy, calligraffiti and other forms of interactive media. Beyond his artistic endeavours, Dr Hasbi’s commitment to fostering inclusive and critical learning environments can also be seen in his global endeavours to contribute to the growing world of social semiotics and visual cultures, in his conferences in Finland, Japan and Spain.  

In this interview, Dr Hasbi shares insights into his multifaceted career, the motivations behind his global journey, and thoughts on the intersections of culture, technology, and education. From mentoring students across diverse cultural contexts to navigating the challenges and opportunities of a digital age, Dr Hasbi offers a compelling narrative of resilience, adaptability and innovation.

Q: Could you tell us more about yourself and your family? 

Dr Hasbi: I come from a family of educators in Singapore, where education and adab (etiquette) were deeply emphasised. As a Malay Muslim, I grew up deeply rooted in traditions and religion. My maternal grandfather, a respected religious teacher and social activist in the Arab Street/Masjid Sultan area, profoundly influenced my worldview, demonstrating the balance between consistent religious practice and impactful worldly endeavours, particularly in the visual arts. My journey spans diverse artistic expressions, from punk rock and street art to traditional Malay arts like dance, dikir barat, calligraffiti, and art installations. My educational experiences shaped my appreciation for the learning process, emphasising growth over grades. These experiences have taken me across continents as both an academic and artist. The unwavering support of my family, particularly my wife, has been instrumental in shaping my values and achievements.

Dr Hasbi and his family, whom he describes as his pillars of support and his heart

Q: What does a day in your life look like? 

 Dr Hasbi: A typical day begins with quiet meditation and reflection. I dedicate my mornings to reading and writing, engaging with thought-provoking ideas on media, culture, and creative practice. My academic role as an assistant professor and practice-based researcher occupies much of my day, where I explore sociocultural meaning-making through digital tools to enhance artistic expression and teaching strategies. The evening is reserved for family time, reconnecting with my roots, and maintaining the balance between professional pursuits and personal growth. 

Q: What motivated you to pursue opportunities outside Singapore? 

Dr Hasbi: There were many motivations, but primarily, I wanted to challenge myself and step outside my comfort zone. Working and living abroad allowed me to broaden my perspectives and gain invaluable experiences, particularly through interactions with diverse cultures. These experiences helped me rediscover my jati diri (identity) as a Malay and a Muslim. It also gave me the opportunity to bring my unique identity into international conversations, fostering cross-cultural understanding. 

 Q: What are some of your favourite career highlights? 

 Dr Hasbi: One of my most memorable moments was my first solo exhibition at the Frankston Arts Centre in Victoria, Australia, in 2006, which led to my PhD scholarship at RMIT University. I curated and presented a mixed-media digital exhibition that transformed the calligraphic works of Qais Al Muhib into an interactive multimedia performance, bridging the traditional and spiritual aspects of Malay arts with modern techniques. I revisited this experience as a finalist in several international arts competitions in Dubai and the metaverse in 2022. 

Another highlight was mentoring students from diverse cultural and educational backgrounds, guiding them through projects that challenged their worldviews and perceptions. Lastly, completing my PhD after 10 years – a study highlighting the intersection of identity, culture, and technology – stands as a testament to my commitment to meaningful and impactful scholarship. 

Dr Hasbi unveiling the potential of AI in cultural storytelling at the Museum of the Future, Dubai

Q: How do you think living and working abroad has enriched your life, both academically and personally?  

Dr Hasbi: Living and working abroad has significantly broadened my worldview and deepened my appreciation for Malay culture and its values. Academically, it exposed me to innovative methodologies and practices, some rooted in religio-cultural traditions, which I have applied in my teaching and research. Personally, it has taught me resilience, adaptability, and the beauty of embracing diverse identities, all of which shape how I approach challenges and opportunities.
 

Q: Do you have any experiences where your background as a Malay Muslim from Singapore provided a unique perspective in your career and/or your everyday experiences?  

Dr Hasbi: Certainly. While at RMIT as a PhD candidate and academic staff, I worked on projects addressing cultural representations in interactive media. My background allowed me to bring an authentic voice to these discussions, ensuring nuanced portrayals of minority communities, particularly Malays in Singapore and Australia. In everyday life, my identity bridges gaps and fosters dialogue, as demonstrated when I wore traditional Malay attire – Baju Melayu, Sampin, and Tengkolok/Songkok – to lectures and presentations, sparking meaningful conversations about culture and tradition.   

Q: As an artist and educator, how do you balance traditional calligraphy and modern digital techniques, and are there any cultural aspects that influence your work? 

 Dr Hasbi: I see tradition and technology as complementary rather than opposing forces. My work often begins with traditional techniques in Malay and Arabic calligraphy, preserving its rich heritage, and evolves through digital tools and generative AI, making it relevant to contemporary audiences. Cultural elements, such as harmony and community values, are intricately woven into each piece, reflecting my identity and inspiring others to embrace their roots while innovating. 

Q: Having worked in Monash University and RMIT, how did your experiences there prepare you for your current role at UOWD? 

 Dr Hasbi: Both Monash and RMIT shaped my ability to navigate multicultural and multireligious academic environments. At Monash, I honed my research and teaching skills, while at RMIT, I developed a creative pedagogy and practice-based research approach. These experiences prepared me to lead innovative projects and teach complex sociocultural subjects at UOWD, where I mentor both tutors and students in a rapidly evolving global media and design landscape. 

Q: In the rapidly evolving fields of media and communication, what do you see as the biggest challenges and opportunities for your students and your own research? 

Dr Hasbi: The biggest challenge lies in addressing ethical dilemmas in AI and media, such as misinformation and representation. However, these challenges are also opportunities to foster critical thinking and creativity. The rise of immersive media and generative AI offers exciting possibilities to explore culturally responsive storytelling, bridging cultural and technological narratives. These endeavours have allowed me to present my research and practice globally, from the UAE and Japan to Finland, Malaysia, and the metaverse.  

Q: What emerging trends in media, communication, or education do you think the Malay-Muslim community in Singapore should embrace to remain relevant and empowered? 

 Dr Hasbi: The community should prioritise digital and AI literacy, leveraging these tools to amplify their voices and share their stories. Platforms like social media and AI-driven storytelling through reels, podcasts, and films can connect with global audiences while showcasing heritage. Malay Muslim writers and directors, such as Muhammad Mahfuz and Razi Salam, exemplify how to balance tradition with global relevance, demonstrating the power of storytelling.   

Q: Lastly, do you have any advice for Singaporean Malay-Muslims who are considering working and/or studying abroad?  

If given the opportunity, step out with confidence and an open mind. Celebrate your unique identity while embracing new experiences. Prepare thoroughly by seeking mentors, researching opportunities, and building a strong support network. Remember, each challenge abroad is a chance for growth and an opportunity to offer a fresh perspective to the world. 

Irdina Aisyah Mohd Imran is currently an undergraduate at the National University of Singapore studying English Literature and Psychology. Her research interests include cultural and historical development, in particular pertaining the Islamic and Southeast Asian.